Axon 10 Pro, 5G Launch
ZTE announced the Axon 10 Pro at Mobile World Congress in February 2019, one of the first 5G phones to reach Europe, running on a Snapdragon 855 chip most competitors hadn't shipped yet. The film treats that head start as a piece of light.
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Camera bumps rimmed in blue neon, a fingerprint sensor lit from below, a burst of red streaks standing in for a processor most people would never see move. Foam and bubble textures fill the frame where a spec sheet would normally list numbers, cushioning made visible rather than written down.
It closes on the phone tilted in hand, Choose Smart, the whole film's technical claims, and ZTE's early bet on 5G, reduced to two words.
- Client
- ZTE
- Year
- 2019
- Discipline
- Art & Design Direction
- Services
- CGI
- Art & Design Direction
- Motion