Warsteiner Global ID
Warsteiner dropped its old tagline, "the queen among beers," in 2016 for something plainer: Das Einzig Wahre, the one and only. We built the sting that carries that line into every piece of content going forward, a coin catching warm bar light, turning to reveal the crown and crest the brewery has used since discovering the soft-water Kaiserquelle spring in 1927.
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Short logo animations live or die on restraint - one material, one movement, one clean landing. Ours is built entirely around the turn of a single gold disc: three seconds, designed to be seen hundreds of times without ever wearing out.
- Client
- Warsteiner Braugruppe
- Year
- 2022
- Discipline
- Art & Design Direction
- Services
- CGI
- Art & Design Direction
- Motion