Vetsak Sofa Collection
Vetsak spent eight years as a beanbag company before launching its first modular sofa at IMM Cologne in 2020, built from the same lightweight EPP core and individually filled foam pockets that made the beanbags work, just given a spine. For the corduroy launch we built the sofa two homes instead of one room set.
The feeling
A corduroy sectional catches afternoon light in a sun-washed Mediterranean interior, the same silhouette later set adrift on a platform in the middle of a still lake, desert dunes rising behind it.
Moving the product out of a plausible living room and into landscape lets the sofa's own shape and ribbed texture carry the image, doing what a lifestyle shoot usually needs a full room to do.
- Client
- Vetsak
- Year
- 2020
- Discipline
- Art & Design Direction
- Services
- CGI
- Art & Design Direction