Sadseat

Sadseat

Sadseat starts from a joke: what if a stool had a bad day. For Studio Mudio we built a small cast of melancholic, coin-shaped characters, flat faces scored with a single downturned line, who tumble, scatter and collide before settling into a set of stackable seats.

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The chaos is the point. Pieces fall apart, pile up and knock each other over in bright, toylike colour, blue, orange, green, so the seating feels assembled by its own characters rather than by a designer's hand.

What starts as a pile of sad little tokens ends as a trio of finished stools, standing in a warm, plaster-toned room, each one still wearing the same flat, unimpressed expression it started with.

Client
Studio Mudio
Year
2025
Discipline
Creative Direction
Services
CGI
Art & Design Direction
Motion
Branding