Puma x Need For Speed Collection
Need for Speed Unbound built its whole look around a graffiti filter thrown over hyperreal cars, and when Puma partnered with EA on a capsule around it, in-game content included a Puma-wrapped Porsche 911 GT3 RS, we built two digital characters to model the collection rather than casting two real ones.
Neon yellow marker lines scrawl directly onto the render, garment names, price-tag callouts, a crown doodled above each head, the same hand-drawn graffiti energy the game itself uses to skin its cars. Tyres stacked as furniture keep the racing reference literal without needing an actual Porsche in frame.
Two avatars, styled in the RS-TRK and MACO-SL colourways, carry the whole capsule the way a game's rival racer carries a cutscene: styled, specific, slightly too cool to be real.
- Client
- Puma
- Year
- 2023
- Discipline
- Art & Design Direction
- Services
- CGI
- Art & Design Direction
- Branding