Monochrome Pitch
Monochrome strips a pair of Air Max down to light and shadow. Shot entirely in black and white, the film treats grain, glass beads and hard-edged shade as the whole material palette, no colourway to hide behind, no Air unit lit up in a signature hue.
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Checked fabric, dropping water beads and a single dramatic key light do the work usually left to a shoe's own colour story, so the silhouette has to carry the frame purely on form, the same visible-Air construction that made the line famous decades ago.
It closes on the swoosh alone, the loudest thing in a film that otherwise whispers.
- Client
- Nike
- Year
- 2022
- Discipline
- Art & Design Direction
- Services
- CGI
- Art & Design Direction
- Branding