Zenbook
Asus built its Zenbook 14X OLED campaign around a real use case rather than a spec list: More Power, Less Limits, shown through creative work that used to need a studio, astrophotography, colour grading, design, done from wherever the laptop happens to be open.
The film opens somewhere between hyperspace and a hard drive, light trails collapsing into a tunnel of floating screens, before grounding itself in a single creative studio: a designer's hand on a colour wheel, a dial reading out a Pantone value, the same laptop open at golden hour by the sea. Radar-style readouts and glowing dashboards translate spec sheet numbers into something closer to instrumentation.
It ends on a starfield, the astrophotography shot the whole campaign is named after, and two words: more power.
- Client
- Asus
- Year
- 2024
- Discipline
- Art & Design Direction
- Services
- 2D
- Art & Design Direction
- Motion