Ultraboost 19
Adidas rebuilt the Ultraboost from the ground up for its 2019 edition, stripping the shoe from seventeen components down to four and packing twenty percent more Boost material into a midsole that stayed just as light. We treated the shoe like a comic panel instead of a spec sheet.
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Runners on real streets cut straight into flat, hand-drawn illustration, the same silhouette rendered twice, once photographed, once inked. Pop art colour blocks, halftone dots and hand-lettered graffiti carry the energy a runner leaves behind, motion turned into pattern.
It closes on the wordmark wrapped around the frame like packaging tape, Ultraboost, stated plainly after several minutes of visual noise, the same simplicity Adidas built into the shoe itself.
- Client
- Adidas
- Year
- 2019
- Discipline
- Art & Design Direction
- Services
- 2D
- Illustration
- Motion